In recent years, a niche segment has sprung up amongst the two Korean automakers known as "near luxury," and it would seem Hyundai's take on it sees them pulling ahead. That is to say, they're releasing their own sub brand known as Genesis, and their showing off their design language with a prototype that debuted in New York last week.

While we've seen two Genesis models already in the form of the G90 and G80 (the Equus and Genesis, respectively), this model foretells the entry-level option, the G70. Designed progressively in a styling philosophy known as Athletic Elegance, the prototype sports a hybrid powertrain and nimble, evocative lines. We can't wait to learn more about the sedan that's to come!

The G90 and the G80 will go on sale this year, G70 arriving in 2017. To learn more about these vehicles and our lineup of new Hyundai products, contact our Langhorne, PA dealership to learn more.

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