One of the many things we at McCafferty Hyundai of Langhorne, PA, love about the Hyundai brand is how "innovation doesn't always boil down to horsepower and MPG". Committed to being a "driving force of forward thinking", Hyundai's dedication to innovation extends to music! The Re: Generation Project is all about celebrating DJs as they do what they do best, while other company projects focus on emerging artists and the legends of music. Let's explore what makes these projects so special to everyone at Hyundai:
The Re: Generation Projectfeatures five of the best DJs on the planet "re-imagining" five traditional music genres. Each DJ collaborated with some of the most talented and renowned musicians in the world to "discover how our musical past is influencing the future." Current DJs "on the job" include Mark Ronson, DJ Premier, Skrillex, The Crystal Method and Pretty Lights, all of whom are reworking and re-creating traditional music.
Other Hyundai Music Projects
The brand's love of music has spilled over into other innovative projects:
The Amplifier Center Stage was created by Hyundai in conjunction with the Grammys to "focus on the road ahead" and showcase new artists. Through a mentoring platform featuring 2014 ambassador David Guetta, three artists are chosen each year to enjoy a recording session with a Grammy-winning producer, shoot a music video with a renowned director, or take on an opening spot on a major tour/festival. Project "curators" who share music from these burgeoning artists with their fans include Kendrick Lamar, Ariana Grande and Hunter Hayes.
Bob Marley and the Wailers' 1984 classic album LEGEND has been remixed by some of the biggest names in electronic dance music, as well as the icon's own sons, Ziggy and Stephen. The album featured 16 tracks, 15 of which were remixed. Jason Bentley's reworking of the beloved tune 'Three Little Birds' provided Hyundai with the "worry-free anthem" it needed for the Assurance Connected Care program. A documentary that followed the entire project was released in conjunction with the remixed album.
Listen to what these innovative artists are up to as you ride around Langhorne, PA, or anywhere else in the country! Hyundai's dedication to supporting the arts has resulted in a wide variety of new works worth listening to.
To learn more about these projects or the extensive inventory of Hyundai vehicles available at McCafferty Hyundai of Langhorne, PA, please contact us today. We are happy to answer all questions!
